Social Media Marketing Resume


KRISTINA L. STEWART
KRISTINALSTEWART@YAHOO.COM

SOCIAL MEDIA MARKETING PROFESSIONAL
Social media marketing specialist offering successful experience driving market share, brand awareness and sales through social media strategy and execution and through strategic marketing initiatives. Committed to excellence, dedication and consistently delivering results that exceed expectations.

SOCIAL MEDIA TOOLS
Facebook
 YouTube
 Sysomos
Twitter
Flickr
 Sprout Social
 LinkedIn
Wordpress
Hootsuite
 Google+
Blogger
CoTweet
Foursquare
Twellow
Ning


PROFESSIONAL EXPERIENCE
   Social Media Marketing
Project Management
Photoshop/ Illustrator/ InDesign
  Blogger Outreach
SEO/SEM
Microsoft Programs
PPC / Adwords
Strategic Planning
Google Analytics
Public Relations
  Web Design/Maintenance
 Content Development
Brand Management
 Digital Media
HTML


CAREER HIGHLIGHTS

Vibes Media – Marketing & Social Media Manager

Chicago, IL
2011 – 2012
Design and execute social media strategies to meet digital objectives while supporting marketing department with lead generation objectives.
· Increased Facebook overall user engagement by 1,174% and increased Twitter overall engagement by 282% through active listening, engagement and targeted content distribution.
· Increased Facebook fans by 104% and Twitter followers by 245%.
· Generated over 1.7 million impressions via Twitter and Facebook.
· Increased direct traffic to vibes.com: 94% via Facebook, 38% via Twitter and 63% via LinkedIn.
· Increased blog traffic 61% through strategic word-of-mouth campaigns including blogger outreach programs.
· Responsible for developing and delivering educational presentations to educate entire company on social media strategy and best practices.

ScreamingBob.com & Sound Images – Marketing & Studio Director

Cincinnati, OH

2010 – 2011
Responsible for creating and implementing updated brand image using traditional media, digital media and social media while maintaining daily studio operations.
· Independently monitored and managed six social media platforms including Twitter, Blogger and Facebook; increased fan base for all sites by over 100% in less than four months. Utilized Facebook advertising to grow audience during promotional campaign.
· Invited multiple times to be a social media resource on a discussion panel held by the University of Cincinnati demonstrating passion and enthusiasm for social media marketing and digital media marketing.
· Used social media management tools to listen, engage & monitor analytics / metrics for reporting results of different social media audiences in order to modify strategy when appropriate.
· Proved ability to successfully manage multiple deadlines and projects; coordinated large client projects including EA Sports Madden 2011, U.S. Bank & Dreamworks projects simultaneously that resulted in superior client feedback. 

Freelance – Marketing Consultant

Cincinnati, OH

2008 – 2010
Provider of progressive project management, new media and social media brand strategy to drive brand awareness and sales.
· Collaborated with SEM client to grow customer base by over 300% in first three months of project by utilizing social media networks and intensive market research.
· Achieved 56% increase in unique web hits for six month project through detailed search engine marketing (SEM) strategy involving Paid Search / PPC, email and search engine optimization (SEO).
· Demonstrated initiative by assisting healthcare client with improving internal recording and filing processes by developing digital media.
· Pioneered company’s entrance into social media marketing by developing promotional strategy that included traditional and new media; also developed social media company policy enabling better online reputation management and brand management.

Aveda, Nurtur Holdings, LLC – Marketing Coordinator

Cincinnati, OH

2006 – 2008
Accountable for managing all aspects of marketing efforts including retail, education and service marketing. Challenged to create cohesive strategies for four separate locations including three educational institutions and one salon.
· Pioneered entrance into social media by developing MySpace strategy; built community to over 3,000 fans in less than six months.
· Assisted in generating $80,000 for charity through development of four large scale fashion events; used MySpace as a major tool to create word of mouth for event.
· Independently identified, developed and implemented cost-efficient customer acquisition strategy by utilizing social media networks, search engine optimization (SEO) and search engine marketing (SEM). Responsible for content development and monitoring.
· Produced 60% retail sales increase by implementing seasonal promotions and special events at Aveda retail store utilizing strategic positioning tactics and social media.

CBS Radio – Sales Assistant
Cincinnati, OH
2006 – 2006
Member of sales support team; managed development of sales materials and collateral for department.
· Accountable for providing senior management with monthly and year-to-date sales billing comparisons of business results and financial forecasting information demonstrating strong attention to detail and accuracy.
· Worked with 10+ Sales Executives to assist in creating custom sales presentations using Adobe PowerPoint and Photoshop.

Cincinnati Reds – Assistant Manager / Marketing Internship

Cincinnati, OH

2004 – 2006
Instrumental in creating strategic development of first ever Cincinnati Reds Hall of Fame Induction Ceremony.
· Interacted with current and former professional athletes to set up donations of time and memorabilia.
· Independently organized and implemented silent auction as well as audio and visual set-up.

EDUCATION
Franklin University, Columbus, OH.
BS in Marketing minor in Marketing Promotions - Cum Laude, 2010
· Served as team leader and manager of final capstone Marketing course.

SOCIAL MEDIA