Tuesday, November 22, 2011

Mobile Relationship Management (MRM) in Action w/ GGP

Vibes had the pleasure of sponsoring a Mobile Relationship Management (MRM) track at the Mobile Marketing Association Forum in Los Angeles November 16th-17th, 2011. As part of the track, our own Co-Founder and President Jack Philbin and client Katie Sholem, Manager of Mobile Marketing of General Growth Properties, discussed how GGP activates, engages and deepens consumer relationships with MRM.

The session was very well received by the audience and we offer a big thanks to Katie for joining us.

Mobile Marketer magazine featured some of the session in an article this week where Katie discussed how GGP has learned about retailer and consumer behavior as it pertains to mobile.

From Mobile Marketer: “We’ve found that our retailers are interested in using mobile to drive transactions and loyalty but that they weren’t eager to dive into the channel,” said Katie.

“The higher the offer the more successful the campaign has been,” Ms. Sholem said. “In-mall activations are really big for GGP, even bigger than push notifications to its opted-in list: “The in-mall activations work well because when people are in the mall, they are in shopping mode, so having them text in lets us know they are here and interested.”

Read the entire recap of the session in Mobile Marketer here.