Wednesday, March 16, 2011

Now you can edit your Facebook comments!

We’ve all done it… you’re writing a brilliant comment to post on a friends page or string, you hit ‘Submit’ and as you re-read your comment you see an error! Nothing is more frustrating on Facebook (ok, that might be a stretch but for the sake of conversation) because you know the person is going to get a notification that you just submitted a comment, so of course if you decide to delete and repost they are going to get yet another notification. I just noticed today that Facebook has updated their system (without really announcing it) so you can edit your comments. If you notice, the Submit button is no longer available… you have to hit Enter to submit your comment, or if you want a new line of text hit Shift+Enter. If you want to edit your comment after you hit Enter, hit the ‘X’ next to your comment and the edit box will show back up! Keep in mind that if you leave and come back you’re not going to have the option to edit. You’ll have to delete the post to change it. Great Facebook tip of the day!

Tuesday, March 8, 2011

No more 5-Hour Energy for me!

I've always accepted the fact that I can be a brand snob. I know their is no difference (usually) between the generic and the brand name but sometimes I just really like the brand name product better. I know that a lot of things are phycological for me... I know it and I accept it. But that doesn't mean it's not disappointing when someone points out the fact I've been relying on something for it's phycological benefits. This was published in Men's Health and I read it online:

7 Worst Supermarket Rip-Offs

Friday, March 4, 2011

Social Media No-No... Broadcasting like you're a PA System

When beginning a social media strategy many small businesses tend to use the same message over and over and they use the same message for every platform. This is a HUGE mistake. You will loose followers, you will irritate your fan base and you will stagnant your growth.

The key to understanding social media is that people don't connect to businesses they connect to people. When you walk into a room, do you barge into the center of the room and loudly announce "Televisions are 20% off right now so give me a call!"... people would stare - let's just be honest! It's not all that different in social media.

You need to create a strategy of building and cultivating relationships. You can't do that by using Facebook or Twitter (or any other platform) to simply broadcast messages. I mean seriously who wants to get on Facebook and be bombarded with annoying repetitive and useless information?! Not me and probably none of your fans. So keep this in mind when you create content: you want it to be interesting, relevant and useful to your audience. Take a serious step back and be objective about your content.

So what kind of strategy do you use to create content?