Monday, October 31, 2011

Happy Halloween from Vibes!

Trick or treat, smell my feet. Give me something good to eat!

Happy Halloween from everyone here Vibes!

Tuesday, October 18, 2011

Duck, Dip, Dive and Dodge!

We’d like to send a special shout out to Braintree for hosting the Redux Dodgeball tournament this past Saturday.

The fearless Team Vibes gave it our all, we played in a round robin finishing 6-2 giving us the #3 seed before going into the single elimination bracket. We ended up being defeated by Groupon with just a second left in the game (we’re looking forward to a re-match!). Despite our loss, we gave every duck, dip, dive and dodge our all and we want to send a big congrats to the tournament winner, Groupon, who took home an impressive trophy to display their victory. If there had been a trophy for best dressed team, we certainly would have brought home the victory. Anyways, everyone had a great time and even more rewarding, all proceeds from the event were donated to Kiva, a non-profit organization with a mission to connect people through lending to alleviate poverty.

We’ll be practicing some new secret moves for next year’s rematch. Get ready Groupon – we want that trophy.

Team Vibes included:
  • Co-founder and President – Jack Philbin
  • Co-founder and CEO – Alex Campbell
  • Software Developer – Jitendra Bethina
  • Director of Product Marketing – Rebecca Bogler
  • Marketing and Social Media Manager – Kristina Stewart
  • Executive Assistant – Johanna Rohac
  • Client Services Coordinator – Katrina Dittrich
  • Director of Software Engineering – Steven Mastandrea
  • Senior Director of Mobile Sales – Tom Giovingo
  • Sales Executive – Tim Tassio
  • Senior Project Manager – Jen Zanella

Tuesday, October 11, 2011

Five Ways to Optimize Your Blog

If you don't optimize your blog—or other online content—there's a good chance you're missing out on higher search-engine rankings that could extend your reach well beyond your site's current readership. But take heart: Sometimes all you need are a few tweaks here and there.

"A little attention to this area is better than none," notes the Guru Hub blog, which offers advice like this for creating SEO-friendly content:

Arrange your post's content in logical order. Think back to the essay format you learned in grade school: an introductory paragraph followed by supporting evidence and a conclusion. It improves readability for human visitors, and will earn a search engine's approval.

Pay attention to word count. According to Guru Hub, an article should contain at least 200 words. (For eyeballing purposes, most Get to the Po!ntnewsletters are between 250 and 300 words.) They recommend writing to a target length in the 400-to-500-word range.

Be sure to use local keywords. If your company offers products or services to a specific region, incorporate terms that local customers will likely use when searching for companies in your area.

Choose an image that complements your text. This provides visual interest for the reader, and you gain SEO points with a keyword in the photo description tag.

Don't duplicate and resubmit content. As with keyword stuffing, this raises major red flags for search engines—and they'll likely treat you like a spammer. "That could be the kiss of death for your site," Guru Hub notes, "so be very careful."

The Po!nt: Tweak it one more time. If your blog delivers valuable content, you're already winning most of your SEO battles—but why stop short of a total victory?

Source: Guru Hub.

Wednesday, October 5, 2011

RIP Steve Jobs

Steve Jobs has passed away at the age of 56. He was a brilliant man who changed the face of technology forever. He will live on as an inspirational innovator of the twenty first century. Steve Jobs led a life of commitment, passion and perserverance. May we all learn to live so full of life.

"Sometimes life will hit you in the head with a brick, don't lose faith" - Steve Jobs

This commencement speech is very moving and endearing. We cannot chose the circumstances of life but we can choose how to react. Make the most out of every moment. You only get one chance.

Tuesday, October 4, 2011

10 Reasons People Won’t Follow You on Twitter!

Twitter is one of my favorite social media platforms. It is great for branding, SEO, business networking, keeping up-to-date on industry news and sharing blog posts; that’s just to name a few. I’ve been able to use Twitter to gain more knowledge of the mobile marketing industry while connecting with thought-leaders in the field. I’ve done this by optimizing my Twitter experience. Part of creating the best experience is following people and getting people to follow you back. Let’s face it, if people don’t follow you, then you’re not gaining exposure and you can’t engage.

There are not any steadfast rules to social media. However, many times you’ll find some universal unwritten rules. As a social media fanatic, I realize that the unwritten rules are more apparent to those of us who spend a lot more time in the space. However, they are also very useful for new users. In particular, I wanted to share some unwritten rules for Twitter following. I think these rules have evolved as super users have developed a strategy to optimize Twitter for their use. Your time is valuable and who you chose to follow on Twitter shapes your entire experience.

As a general rule of thumb you can expect on average seven out of ten people to follow you back when you follow them on Twitter. So how do you maximize your results to make sure people follow you back? Here are 10 reasons Tweeters won’t follow you back:

1. Your Twitter avatar is the egg (default photo) – Spam accounts are notorious for not uploading photos. So put up a picture of your pretty face already!

2. Your bio is empty – Again, spam accounts notoriously have empty bios. Also, use the 160 characters to give people an idea of who you are and give them a reason to follow you and use keywords.

3. You don’t have any Tweets – Twitter is about being social. People want to see that you are joining the community because you are actively interested.

4. Your Tweets are protected – Again, who you follow creates your entire Twitter experience. So if people can’t see your Tweets in order to decide if they like your content, most likely you’ll just get the ax.

5. Your “follow to followed” ratio is unbalanced – If you are following a thousand people and only have a couple hundred followers, it indicates to fellow Tweeters that you might not be that interesting. Don’t go on a “follow binge”, your growth should be natural as you stay active.

6. You only Tweet about your product/service – Twitter is not a direct sales platform. It’s about creating engagement and being a resource. Make sure to have a balance if you’re promoting a brand.

7. Incompatible content – We all like different things, sometimes people won’t follow you back simply because they aren’t interested in what you are saying. Don’t take it personal.

8. You don’t engage – It’s called “social” networking for a reason. People aren’t interested in constantly reading your monologue.

9. Too few updates – If your last Tweet was a month ago, (or for more active users a week ago), most Tweeters won’t follow you back. Again, Twitter etiquette is to stay active.

10. Too many updates – It’s important to find a balance. People don’t want a single Tweeter dominating their news feed.

Using Twitter can be a fun experience; it just takes some time to learn the ropes when getting started. These ten reasons people won’t follow you back are likely to be reasons down the road you’ll eventually not follow other Tweeters. As you learn to optimize your experience, you’ll naturally start looking for other Tweeters who will bring the most to your user experience.

Follow me @kristinastewart :: Follow Vibes @Vibes_Media