Tuesday, May 10, 2011

Skype coming to an Xbox near you!

Today Microsoft announced they are acquiring Skype for $8.5 billion. Sources at Reuters reported last week that Google and Facebook were also in the mix trying to acquire Skype. While Microsoft has video chat features in its messenger service (through Windows Live), the service does not work for some phones, whereas Skype has versions of its program available for iPhone and iPad.

So, what does this mean for Xbox 360 users? Perhaps in the not so distant future we will see an update to the Xbox 360 Dashboards to integrates Skype.

According to Skype CEO, Tony Bates "I believe this acquisition is the very best way to extend Skype’s reach and will allow us to bring real-time video and voice communications to more people around the world than ever before. The combination of Skype and Microsoft will directly benefit all of you who use Skype by ushering in a new era of generative ways for everyone to communicate."

I'm an avid Skype user and I'm anxious and excited to see where this acquisition takes the company.

Sunday, May 8, 2011

Social Media at its Best - Ben & Jerry's - Fair Tweets

An absolutely amazing social media marketing campaign by Ben & Jerry's promoting social responsibility and fair trade. This is such an incredible idea! Ben & Jerry's created a Twitter application that allows users to use leftover characters to promote free trade. Watch as their algorithm creates a unique message based on how many characters you have left over from your 140 character Tweet. So not only is Ben & Jerry's creating viral spread but they are helping a great cause. Kinda genius. I love it!