Saturday, April 2, 2011

Usability & Internet Search Marketing

I found a really great article that I wanted to share on usability and internet search marketing. This article presents a more unified look at how the 2 work together. It's important to truly understand how to get the most from our digital campagians and improve user experiences.

For years there were two camps – website usability and search engine optimization. Rarely did they acknowledge each other, let alone work as a team. Each side argued they knew best how to make web pages findable in search engines.

They’re both right.

The website usability house is focused on human behavior. They follow along as people, or “users” as they’re referred to, use websites. User experience and user interface design offers challenges because our needs constantly change as we adapt to living and using the Internet to get information.

Read More.