Several weeks ago I was asked to participate in a panel discussion on social media in the business. Specifically this panel was to help students learn how to utilize social media for job searching. The panel discussion was held at University of Cincinnati last week and it was a great opportunity for me to share my knowledge and passion of social media. It also made me realize a few things...
We live in a world dominated by technology (not part of my realizations) and it's safe to say that technology is not going anywhere soon. However, I'm amazed at how many people don't realize how to take advantage of it and also self-sabotage themselves. Many of the participants in the panel really didn't understand how to use social media platforms to help move forward in their career goals. However, the biggest thing people fail to realize is that your online persona (or lack thereof, which also says something) is a reflection of your personal brand. It can be just as important as your resume.
For example, when I review resumes, the first thing I do (if the resume is appealing) is google the person. I can tell you from first hand experience if the person's online social media does not reflect the same image as the resume (professional, digital expert, etc.) it creates red flags for me. I received a resume recently from a digital expert and they didn't have a LinkedIn account, that's a little contradictory to me.
This concept can also be taken into consideration with clients. Maybe you are not job hunting but what if a client is considering doing business with you... what will they find if they google your name, not your business name but your name as the owner or representative? Will it reflect the same image that you are conveying through your business brand? These are all very valid questions that I think most people forget to ask. As we progress into a more high tech reliant world I think it's going to become increasingly important.