Did you know that you can optimize your LinkedIn page? I told someone this the other day and I got the most random blank stare... "Huh? What? Really?" was the response. I assumed that this was common knowledge. Apparently not.
So what are your key skill sets? Are they all listed on your LinkedIn page? They better be! Oddly, I see plently of LinkedIn pages that are empty and/or sparse. Optimize your page for best results. Use keywords and keywords phrases that best match your skill set. You can add different sections to your resume including "skills", "certifications", "experience" etc. So why not make sure that your skills are highlighted in multiple areas? If you have certifications list them in the obvious category but also list them in the experience section.
When employers or even potential clients do a search, the pages that are the best optimized will show up at the top. Statistically people are more likely to click on the top search results. So why not increase your liklihood of exposure and optimize your page? Don't leave LinkedIn to chance, do some work and make it work for you. That's what it's there for. If you have specific questions about optimization feel free to ask!