Wednesday, January 26, 2011

The power of Google, The stupidity of people

Are you in the job market or plan to be in the future? Of course you are, we all are.

So have you ever Googled your own name? Do you think anyone else has ever Googled you? If you are living in a fantasy world then you are truly underestimating the power of Google and answered "No" to both of these questions. Everything that is posted on the internet can be found through Google if you don't use the proper pre-cautions (privacy functions available on most social media platforms). Trust me, if it's out there on the internet, employers can & will find it.

If employers are able to freely search for you on the web, they can find out about your personal relationships such as marital status (or in some cases if you are homosexual or transgender), they can look up where you live and view your house on Google Maps, they could find out if you are pregnant via status updates on facebook or twitter and they can absolutely make judgements about the types of people you associate with.

Of course, all of this falls under categories which employers can not discriminate against but that doesn't mean it doesn't happen. So the next time you make a status update, post a picture or Tweet, think about how you would feel if a potential employer were to see it.

Thursday, January 20, 2011

20-somethings and social media management

I read a really great blog (here) about a recent social
media controversy. During a panel discussion Wednesday in Charlotte, NC a panelist suggested companies should use 18- to 20-year-old interns to handle their social networking. The suggestion sparked a little opposition from audience memebers. However, Observer reporter Eric Frazier garnered several comments on his blog supporting the notion of having younger employees manage social media.

As I joined a discussion on LinkedIn (where this topic was first mentioned) I was bothered by how many people were so opposed to utilizing the skills and talent of a younger generation. Fraizer said it best "experienced marketing professionals should be charged with guiding corporate strategy and holding online conversations with the public". However, I think it's silly to underestimate the talent of young people. Especially as digital media continues to evolve, the Millenial generation has the strongest grasp of the evolving platforms because they have been so ingrained into their lives.

Several comments on the @Charlotte blog highlight this very concept. An anonymous user commented "I've had over 25 years experience in marketing, using all kinds of media, and my teenage grandsons can run circles around me using Facebook, Youtube, e-phones, digital cameras and and many, many other "social medias" with a quick click."

Another anyonmous user posted:
"As the CEO of a $3 mill company my best social media employees are between the ages of 20-25. I am 42 and many of my peers in our industry can barely manage to use the basic functions of a smart phone much less social media. Her statement is more truth then not."

I'm not saying that 20-somethings should be given free reign because they obviously lack real-world experience. My point is that marketing professionals must learn to work together even-more-so to utilize talents of all generations to make the absolute best business decisions. Generation overlap is becoming increasingly important especially in social and digital media. I truly believe that companies that embrace this concept will be the ones to thrive across digital platforms.

Monday, January 3, 2011

Dreams / Goals / Life

A short poem...

I want to be inspired

I want to be challenged

I want to grow beyond my dreams

I want to be an inspiration

I want passion & hope

I want to inspire