Tuesday, November 22, 2011
The session was very well received by the audience and we offer a big thanks to Katie for joining us.
Mobile Marketer magazine featured some of the session in an article this week where Katie discussed how GGP has learned about retailer and consumer behavior as it pertains to mobile.
From Mobile Marketer: “We’ve found that our retailers are interested in using mobile to drive transactions and loyalty but that they weren’t eager to dive into the channel,” said Katie.
“The higher the offer the more successful the campaign has been,” Ms. Sholem said. “In-mall activations are really big for GGP, even bigger than push notifications to its opted-in list: “The in-mall activations work well because when people are in the mall, they are in shopping mode, so having them text in lets us know they are here and interested.”
Read the entire recap of the session in Mobile Marketer here.
Monday, October 31, 2011
Tuesday, October 18, 2011
The fearless Team Vibes gave it our all, we played in a round robin finishing 6-2 giving us the #3 seed before going into the single elimination bracket. We ended up being defeated by Groupon with just a second left in the game (we’re looking forward to a re-match!). Despite our loss, we gave every duck, dip, dive and dodge our all and we want to send a big congrats to the tournament winner, Groupon, who took home an impressive trophy to display their victory. If there had been a trophy for best dressed team, we certainly would have brought home the victory. Anyways, everyone had a great time and even more rewarding, all proceeds from the event were donated to Kiva, a non-profit organization with a mission to connect people through lending to alleviate poverty.
We’ll be practicing some new secret moves for next year’s rematch. Get ready Groupon – we want that trophy.
Team Vibes included:
- Co-founder and President – Jack Philbin
- Co-founder and CEO – Alex Campbell
- Software Developer – Jitendra Bethina
- Director of Product Marketing – Rebecca Bogler
- Marketing and Social Media Manager – Kristina Stewart
- Executive Assistant – Johanna Rohac
- Client Services Coordinator – Katrina Dittrich
- Director of Software Engineering – Steven Mastandrea
- Senior Director of Mobile Sales – Tom Giovingo
- Sales Executive – Tim Tassio
- Senior Project Manager – Jen Zanella
Tuesday, October 11, 2011
If you don't optimize your blog—or other online content—there's a good chance you're missing out on higher search-engine rankings that could extend your reach well beyond your site's current readership. But take heart: Sometimes all you need are a few tweaks here and there.
"A little attention to this area is better than none," notes the Guru Hub blog, which offers advice like this for creating SEO-friendly content:
Arrange your post's content in logical order. Think back to the essay format you learned in grade school: an introductory paragraph followed by supporting evidence and a conclusion. It improves readability for human visitors, and will earn a search engine's approval.
Pay attention to word count. According to Guru Hub, an article should contain at least 200 words. (For eyeballing purposes, most Get to the Po!ntnewsletters are between 250 and 300 words.) They recommend writing to a target length in the 400-to-500-word range.
Be sure to use local keywords. If your company offers products or services to a specific region, incorporate terms that local customers will likely use when searching for companies in your area.
Choose an image that complements your text. This provides visual interest for the reader, and you gain SEO points with a keyword in the photo description tag.
Don't duplicate and resubmit content. As with keyword stuffing, this raises major red flags for search engines—and they'll likely treat you like a spammer. "That could be the kiss of death for your site," Guru Hub notes, "so be very careful."
The Po!nt: Tweak it one more time. If your blog delivers valuable content, you're already winning most of your SEO battles—but why stop short of a total victory?
Source: Guru Hub.
Wednesday, October 5, 2011
Steve Jobs has passed away at the age of 56. He was a brilliant man who changed the face of technology forever. He will live on as an inspirational innovator of the twenty first century. Steve Jobs led a life of commitment, passion and perserverance. May we all learn to live so full of life.
Tuesday, October 4, 2011
There are not any steadfast rules to social media. However, many times you’ll find some universal unwritten rules. As a social media fanatic, I realize that the unwritten rules are more apparent to those of us who spend a lot more time in the space. However, they are also very useful for new users. In particular, I wanted to share some unwritten rules for Twitter following. I think these rules have evolved as super users have developed a strategy to optimize Twitter for their use. Your time is valuable and who you chose to follow on Twitter shapes your entire experience.
As a general rule of thumb you can expect on average seven out of ten people to follow you back when you follow them on Twitter. So how do you maximize your results to make sure people follow you back? Here are 10 reasons Tweeters won’t follow you back:
1. Your Twitter avatar is the egg (default photo) – Spam accounts are notorious for not uploading photos. So put up a picture of your pretty face already!
2. Your bio is empty – Again, spam accounts notoriously have empty bios. Also, use the 160 characters to give people an idea of who you are and give them a reason to follow you and use keywords.
3. You don’t have any Tweets – Twitter is about being social. People want to see that you are joining the community because you are actively interested.
4. Your Tweets are protected – Again, who you follow creates your entire Twitter experience. So if people can’t see your Tweets in order to decide if they like your content, most likely you’ll just get the ax.
5. Your “follow to followed” ratio is unbalanced – If you are following a thousand people and only have a couple hundred followers, it indicates to fellow Tweeters that you might not be that interesting. Don’t go on a “follow binge”, your growth should be natural as you stay active.
6. You only Tweet about your product/service – Twitter is not a direct sales platform. It’s about creating engagement and being a resource. Make sure to have a balance if you’re promoting a brand.
7. Incompatible content – We all like different things, sometimes people won’t follow you back simply because they aren’t interested in what you are saying. Don’t take it personal.
8. You don’t engage – It’s called “social” networking for a reason. People aren’t interested in constantly reading your monologue.
9. Too few updates – If your last Tweet was a month ago, (or for more active users a week ago), most Tweeters won’t follow you back. Again, Twitter etiquette is to stay active.
10. Too many updates – It’s important to find a balance. People don’t want a single Tweeter dominating their news feed.
Using Twitter can be a fun experience; it just takes some time to learn the ropes when getting started. These ten reasons people won’t follow you back are likely to be reasons down the road you’ll eventually not follow other Tweeters. As you learn to optimize your experience, you’ll naturally start looking for other Tweeters who will bring the most to your user experience.
Follow me @kristinastewart :: Follow Vibes @Vibes_Media
Monday, September 26, 2011
Wednesday, August 3, 2011
Give people more than they expect and do it cheerfully.
Marry a man/woman you love to talk to. As you get older, their conversational skills will be as important as any other.
Don't believe all you hear, spend all you have or sleep all you want.
When you say, 'I love you,' mean it.
When you say, 'I'm sorry,' look the person in the eye..
Be engaged at least six months before you get married.
Believe in love at first sight.
Never laugh at anyone's dreams.
People who don't have dreams don't have much.
Love deeply and passionately.
You might get hurt but it's the only way to live life completely.
In disagreements, fight fairly. No name calling.
Don't judge people by their relatives.
Talk slowly but think quickly.
When someone asks you a question you don't want to answer, smile and ask, 'Why do you want to know?'
Remember that great love and great achievements involve great risk.
Say 'bless you' when you hear someone sneeze.
When you lose, don't lose the lesson.
Remember the three R's: Respect for self; Respect for others; and Responsibility for all your actions.
Don't let a little dispute injure a great friendship.
When you realize you've made a mistake, take immediate steps to correct it.
Smile when picking up the phone. The caller will hear it in your voice
Spend some time alone.
Wednesday, June 1, 2011
Tuesday, May 10, 2011
According to Skype CEO, Tony Bates "I believe this acquisition is the very best way to extend Skype’s reach and will allow us to bring real-time video and voice communications to more people around the world than ever before. The combination of Skype and Microsoft will directly benefit all of you who use Skype by ushering in a new era of generative ways for everyone to communicate."
Sunday, May 8, 2011
Tuesday, April 26, 2011
Facebook Share… $14
Facebook Like… $8*
Twitter Tweet… $5
Chompon says “*Admittedly, we believe the true value for likes and follows to be much higher due to creation of long-term loyalty. Additionally, it is not possible to directly attribute traffic from these actions so it was necessary to estimate”
So here’s how Chompon.com came up with these values:
• For shares and tweets, we were able to directly attribute sales to the original action, so we simply took the total revenue attributed to each action and divided it by the total number of shares/tweets.
• For likes and follows, we had to estimate attribution by looking at our traffic references and subtracting out purchases made
• None of our analysis captures long-term value of customers acquired through these social channels –which means the true value per action should be even greater.
• Gross revenue depends on the products/services being sold, but due to the diverse set of ChompOnpublishers, we still feel the comparison between actions is reasonable.
The entire point of this blog is to demonstrate that it’s possible to create a monetary return on your social media strategy. You just have to be able to figure out how to monitor and measure your efforts. Granted it will differ by industry but it’s important to remember social media marketing is about maximizing results. The only way to know if you are maximizing your results is to have some sort of tracking system.
Many companies leave social media marketing on the back burner without giving it real effort. What you put into social media marketing is exactly what you’ll get in return. If you’re not committed to creating a solid social media strategy that includes measuring, tracking and analyzing… you can’t expect to see impressive results.
Saturday, April 23, 2011
Saturday, April 16, 2011
Thursday, April 7, 2011
I recently had someone ask me a really great question, it went something like this:
"I'm trying to establish my business in the social media and digital world. I'm overwhelmed by it all and sometimes I really don't know where to start. I mean I see people posting all day, every day and I don't have the time to do that! Do I have to be on Facebook, Twitter, Blogger, Youtube and Myspace just to be seen?!"
In my personal experience I see a lot of people jump in head first and create a page on every single platform then they are overwhelmed with trying to create content. So inevitablly all the pages fall behind and become stagnant, which is social media suicide. Remember creating a social media strategy takes time and it takes patience (which is still difficult for me to embrace at times!).
This is my advice, if you are going to do something, do one thing well versus five things half-way. What I mean by this is don't jump into Facebook, Twitter, Blogger, Youtube and Myspace all at once. In the begining choose a single platform or pehaps two platforms where you feel comfortable and you know your audience will be. Don't try to be everywhere at once if that's not what you feel comfortable doing. Remember social media is about socializing and being authentic. If you are scattered and not paying attention to your audiences they will notice, and then you just defeated the purpose of being on the social media platform.
You may notice that some people and some companies are everywhere all the time in social media. People like myself are dedicated to posting because it's our passion. I am addicted to social media. I admit it. I love it. It's easy for me to sit and converse online for hours at a time that's why I love maintaining multiple platforms. But if you're not addicted to social media, don't feel like you have to be everywhere all at once.
Think of it this way. If you have five sites that are poorly taken care of and fans scattered out across all of the platforms, how do you expect to build relationships? Many fans will stop coming to your pages and will stop interacting with you because you aren't reliable. It is much more beneficial to have a substanial presence in one space where you focus on building strong meaningful client relations.
Saturday, April 2, 2011
For years there were two camps – website usability and search engine optimization. Rarely did they acknowledge each other, let alone work as a team. Each side argued they knew best how to make web pages findable in search engines.
They’re both right.
The website usability house is focused on human behavior. They follow along as people, or “users” as they’re referred to, use websites. User experience and user interface design offers challenges because our needs constantly change as we adapt to living and using the Internet to get information.
Wednesday, March 16, 2011
Tuesday, March 8, 2011
7 Worst Supermarket Rip-Offs
There’s a lot of hype in this bottle, but the only ingredient that provides any significant energy is caffeine, of which there are 135 grams in each bottle. That’s less than you’d find in a14-ounce cup of coffee (Dunkin’ Donuts 14-ounce medium has 164 grams of caffeine). Cost for a cup of coffee: A buck or two. Cost for 5-Hour Energy: Between $3 and $4.
Friday, March 4, 2011
Wednesday, February 23, 2011
Tuesday, February 22, 2011
Wednesday, February 16, 2011
We live in a world dominated by technology (not part of my realizations) and it's safe to say that technology is not going anywhere soon. However, I'm amazed at how many people don't realize how to take advantage of it and also self-sabotage themselves. Many of the participants in the panel really didn't understand how to use social media platforms to help move forward in their career goals. However, the biggest thing people fail to realize is that your online persona (or lack thereof, which also says something) is a reflection of your personal brand. It can be just as important as your resume.
For example, when I review resumes, the first thing I do (if the resume is appealing) is google the person. I can tell you from first hand experience if the person's online social media does not reflect the same image as the resume (professional, digital expert, etc.) it creates red flags for me. I received a resume recently from a digital expert and they didn't have a LinkedIn account, that's a little contradictory to me.
This concept can also be taken into consideration with clients. Maybe you are not job hunting but what if a client is considering doing business with you... what will they find if they google your name, not your business name but your name as the owner or representative? Will it reflect the same image that you are conveying through your business brand? These are all very valid questions that I think most people forget to ask. As we progress into a more high tech reliant world I think it's going to become increasingly important.
Tuesday, February 15, 2011
So what are your key skill sets? Are they all listed on your LinkedIn page? They better be! Oddly, I see plently of LinkedIn pages that are empty and/or sparse. Optimize your page for best results. Use keywords and keywords phrases that best match your skill set. You can add different sections to your resume including "skills", "certifications", "experience" etc. So why not make sure that your skills are highlighted in multiple areas? If you have certifications list them in the obvious category but also list them in the experience section.
When employers or even potential clients do a search, the pages that are the best optimized will show up at the top. Statistically people are more likely to click on the top search results. So why not increase your liklihood of exposure and optimize your page? Don't leave LinkedIn to chance, do some work and make it work for you. That's what it's there for. If you have specific questions about optimization feel free to ask!
Thursday, February 10, 2011
It's important to understand that when creating content for your social media that you take into account your audience. What are you offering to your audience? How do they perceive you? What is the brand image that you are conveying? All of these questions can help you decide what is relevant content to post to your businesses social media pages. The biggest difference between posting on business pages and personal pages is that on a personal page it's all about you. Most people don't take into consideration their audience when posting on a personal page, it's striclty based on "this is what I feel like sharing at the moment". This concept cannot be applied in a business space.
When putting together a social media strategy focus on creating relevant user content. But it doesn't stop there, once you have your content you have to constantly evaluate what is working and what is not. Are people interacting with you? Are they clicking your links? Are they asking you questions? (If the answer is no, then it's time to re-evaluate your content). These are different ways to gauge whether your content is relevant. Remember that their is no silver bullet. You must constantly monitor and adjust your message to make sure that it fits your audience and adds value to their experience.
Wednesday, January 26, 2011
So have you ever Googled your own name? Do you think anyone else has ever Googled you? If you are living in a fantasy world then you are truly underestimating the power of Google and answered "No" to both of these questions. Everything that is posted on the internet can be found through Google if you don't use the proper pre-cautions (privacy functions available on most social media platforms). Trust me, if it's out there on the internet, employers can & will find it.
If employers are able to freely search for you on the web, they can find out about your personal relationships such as marital status (or in some cases if you are homosexual or transgender), they can look up where you live and view your house on Google Maps, they could find out if you are pregnant via status updates on facebook or twitter and they can absolutely make judgements about the types of people you associate with.
Of course, all of this falls under categories which employers can not discriminate against but that doesn't mean it doesn't happen. So the next time you make a status update, post a picture or Tweet, think about how you would feel if a potential employer were to see it.
Thursday, January 20, 2011
media controversy. During a panel discussion Wednesday in Charlotte, NC a panelist suggested companies should use 18- to 20-year-old interns to handle their social networking. The suggestion sparked a little opposition from audience memebers. However, Observer reporter Eric Frazier garnered several comments on his blog supporting the notion of having younger employees manage social media.
As I joined a discussion on LinkedIn (where this topic was first mentioned) I was bothered by how many people were so opposed to utilizing the skills and talent of a younger generation. Fraizer said it best "experienced marketing professionals should be charged with guiding corporate strategy and holding online conversations with the public". However, I think it's silly to underestimate the talent of young people. Especially as digital media continues to evolve, the Millenial generation has the strongest grasp of the evolving platforms because they have been so ingrained into their lives.
Several comments on the @Charlotte blog highlight this very concept. An anonymous user commented "I've had over 25 years experience in marketing, using all kinds of media, and my teenage grandsons can run circles around me using Facebook, Youtube, e-phones, digital cameras and and many, many other "social medias" with a quick click."
Another anyonmous user posted:
"As the CEO of a $3 mill company my best social media employees are between the ages of 20-25. I am 42 and many of my peers in our industry can barely manage to use the basic functions of a smart phone much less social media. Her statement is more truth then not."
I'm not saying that 20-somethings should be given free reign because they obviously lack real-world experience. My point is that marketing professionals must learn to work together even-more-so to utilize talents of all generations to make the absolute best business decisions. Generation overlap is becoming increasingly important especially in social and digital media. I truly believe that companies that embrace this concept will be the ones to thrive across digital platforms.