Wednesday, September 15, 2010

Search Engine Dual

I was amazed when I just saw this! I recently heard about Ask.com re-attempting to establish themselves as a viable search engine. I think they were going through a whole strategic overall to combat with Google... check this out. You'll have to click to enlarge because you can't see the detail in the image....

And the battle begins! I'm very curious to see how things are going to pan out for Ask.com. I know that over the past few years their market share has dropped immensely!

Saturday, September 11, 2010

Jewerly Making!

My hobby of sewing was starting to become a hassle because in short, I just don't have the room! Don't get me wrong I absolutely love to sew. It's just really difficult to find a spot to cut patterns... piece together... bind.. etc. Anyways, lately I was jewelry shopping and couldn't really find pieces that I loved... So I decided to try out jewelry making. It's actually very easy but somewhat expensive. Luckily for me, I found some money that had been sitting in my paypal account! I decided to buy some jewerly pieces and put my creativity to good use. I found an amazing site called artbeads.com, they have a wonderful selection at decent prices. Plus, the best part... FREE SHIPPING! Over $10 of course, but it's certainly easy to spend more than 10 bucks and I love love love free shipping!

So here is my first piece of hand-made jewerly...

I'm not going to lie, I'm kind of obsessed with it! I absolutely ♥ it!

Wednesday, September 1, 2010

Social media suicide?!

Yes, it can happen. Some people misunderstand social media and how to make it work for them thus social media can backfire and work against them; this applies to both large and small companies. Even though social media is a free tool to utilize that does not mean you should jump on board without a plan and doing your research first!

To begin, you need to understand where your target market is in the social media realm. You also need to understand how you can join their conversation. Research to understand what your target market is talking about and how you can begin facilitating a conversation that involves your brand. But always keep in mind that not all the conversation will be positive. It is still your responsibility as a progressive marketer to address negative conversation, not ignore it!

So here are just a few things that can lead to social media suicide: ill preparation & ill research, lack of understanding and failing to address negative feedback. The list is actually more extensive but I will save that for another time. These are just a few things to consider when making the choice to enter social media marketing.

Keep in mind that you are no longer 100% in control of your brand. Your social network will be participating in brand conversation and as a marketer it's your responsibility to guide that brand conversation to meet strategic goals and reputation management. So learn to understand how to guide the brand and save yourself from social media suicide!