Saturday, March 27, 2010

Music is the language of the soul

I have read that their is nothing better than a good jingle and nothing worse than an average one. It's hard to come up with a good jingle but we all know that a great jingle stays with us. That's why I absolutely love the freecreditreport.com commercials. When they first began with the junker car theme, I thought it was fabulous! Then they did something I never expected... they kept the melody and switched the words to a pirate theme... I honestly thought it was going to be a "jingle suicide"! I mean the first song did so well, what's the chances they can change it up and still keep the momentum going?

In all honesty, freecreditreport.com did something amazing! They were able to create a jingle that was versatile. It has added a whole new element to their commercials as they are able to create new interesting themes that essentially build on each other and the brand.

Now I am curious to see what direction their brand goes (and their jingle) because the last commercial I saw was a contest to find a new band for the commercials! I am seriously anxious to see how this pans out for them...

Friday, March 19, 2010

Words of Wisdom

"Too many people overvalue what they are not and undervalue what they are." - Malcom Forbes

Saturday, March 13, 2010

Reoccurring theme...

In all the work that I have done so far getting my marketing degree (and from my professional experience) I have noticed a reoccurring message that all too often evades marketers. Advertisers assume that people hear and see their message, they also assume that people care. In reality marketing is like a fire hose aimed at a teacup, there is too much coming at us for us to retain. However, a few select messages cross the barrier into our conscience mind. What makes those special? It's a combination of luck and skill. Obviously media placement is a big key to this. The second key is making sure the message hits a "nerve" with the audience. This engages the listener and creates a more memorable advertising message. The key to successful marketing is having these two things coincide which at times seems like more luck than anything... but research and understanding of the audience can increase your chances of penetration.

Marketing is not a guaranteed science but it's also not a game of roulette where you throw random messages around and see what sticks. Their is an art to creating the right message for the right audience... and that is what truly fascinates me. Sometimes it baffles me that small advertisers waste time, effort and money by not understanding these concepts.

Friday, March 5, 2010

Branding... it's more than a logo!

I think the problem with most people today is they fail to understand the vast work that goes into creating a brand. For marketers that create a brand, it becomes a way of life. We live the brand every day. We eat, sleep and breathe the brand in which we have created. The brand of a company is the people, policies, attitudes, images, fonts, language and reputation and so much more of a company.

Remember this when you use social media as part of your marketing repertoire. Don't treat social media marketing like a "second class citizen" in your marketing plan just because you don't understand it. Integrate your branding into your social media and make sure you always keep it in the forefront of your mind whenever you participate in social media.