Monday, February 22, 2010

Radical Changes in Advertising! Oh my!

When social media first started getting big, I remember speaking to clients who were convinced it was just children that were using Facebook and Twitter. Their was no way that their target audience were using these mediums. More so than anything however, these clients were convinced that social media marketing wouldn't last long. It was called a marketing fad.

Even though I don't still have contact with these clients, I like to think that they have evolved and learned that social media is here to stay and social media marketing has radically changed advertising as we know it. Pretending that social media is still a fad is like pretending the internet is still a fad. People thrive on having a human connection and feeling like part of a community. In our fast paced world, social media helps people full-fill these needs of acceptance and belonging.

Hence, advertising to this audience has taken on new meaning. Companies must be aware of the audience in which they are communicating and be prepared to initiate and participate in a two way conversation. This involves listening to the people, not just talking at them. Traditional media is very much a one way communication.

This is very important to keep in consideration when strategizing and planning in both marketing and public relations efforts!

Monday, February 15, 2010

SNOW!!

I'm incredibly tired of the snow. We've gotten over a foot and a half now over the past week. At the moment I am snowed in at Kenzie's house. I couldn't ask for a better person to be snowed in with ;)

However, it's very frustrating when everything in life is put on hold because of the "white death". I can't even drive 5 minutes down the road to my house because the conditions are so bad!




Here is a picture I took while traveling down Jamison road a few days ago...

Thursday, February 11, 2010

Check your brand

Every person in the marketing field understands the value of a brand. What about your own personal brand? It is just as important. Social media has come a long way and can help you develop your brand. This is a great little site that will help you find out if your name is taken or still available through several social media sites. http://namechk.com/

Saturday, February 6, 2010

Career

I had a phone interview the other day with the Muscular Dystrophy Association and the interviewer asked me a really great question.

"What is your perfect job?"

And of course I responded, something that is challenging and allows me to grow but also something that is different each day. Now that I think about it my response is very true but also so very vague. I have decided that I need to dedicate some time to find out what is really important to me in a career. I also need to define what makes me happy in a job...