Monday, December 20, 2010

Magic 8 Ball

Social Media is continuing to evolve at a rapid pace. In 2010 the use of social media through mobile devices increased in the triple digits. I predict that it will continue to grow & evolve. The past year we also saw many more companies integrating social media into their business plan. Companies like Pepsi, Starbucks & Ford become innovators in the social media world.

So what's to come in 2011? My Predictions:

-Businesses of all sizes will begin to embrace social media as an essential integrated tool. Executive level management will start to understand that the new workforce (millenial generation) have become accumstomed to a lifestyle that inludes a great deal of social & digital media. In order to reach this generation and fully embrace the lifestyle, it'll become more evident that digital media should be incorporated into business plans (including LinkedIn participation, blogging, etc.)

- Increased platform complexity and expansion. Social networks will continue to evolve and vie for top attention. New social media platforms are being developed currently and some huge competition is possible shortly for Facebook.

- Cross-promotion. Social media platforms will continue to work to cross-promote functionalities and capabilities to appeal to larger audiences. Mergers/acquisitions of the larger platforms are not out of the question.

- Mobile & social lifestlyes will continue to grow and become more acceptable in the mainstream. With the increase of smart phone usage, social media use through mobile devices will continue to grow to an even larger audience beyond millenials.

Saturday, December 11, 2010

Are you Guiding your Brand or Letting Users do it for you?

Social media content is essentially an extension of a brand; it becomes part of the brand image, “25% of search results for the World’s top 20 brands are links to user generated content” (Siobhan, 2010). This is a very new concept for marketers to grasp. Traditionally marketers were responsible for creating a brand image and implementing marketing tactics that aligned and promoted that image through all marketing medians. It today’s era the marketer no longer has 100% control of the brand image. It’s up to the marketer to understand how to guide the brand through social media.

When users post content about a brand to the internet this information becomes public world-wide knowledge. This information can be positive but more significantly it can be negative. When negative content is posted about a brand and company it takes away from the brand equity created through all other marketing medians.

Social Media Marketing is about participating in consumer conversations to help guide the brand. Pepsi understands this concept. This is a great article from Business Insider about Pepsi and their social media efforts. But remember this isn't just for large companies; mid and small size companies need to be just as aware.

Reference
Siobhan, C. (2010, May 9). Social Media Revolution 2: How it affects PR, advertising and brands Message posted to
http://claresiobhanpr.wordpress.com/2010/05/09/social-media-evolution-2-how-it-affects-pr-brands-and-advertising/

Wednesday, December 8, 2010

Connecting the dots...

Since I began in social media marketing, I notice that a lot of 'social media experts' lack the ability to connect the dots between social media and sales. Many of the experts that I've encountered simply understand the basic rules of participating in a social media realm but they do not understand how to utilize the platform for business purposes.

Marketing is about making money, it's about driving the brand, it's about increasing sales. You should not be simply participating in social media and simply hoping that ticket sales, service sales, etc. will increase. You should outline a strategy WHILE engaging with your audience to increase sales.

You don't want to sell, sell, sell but at the same time your marketing efforts need to be monetized, this includes social media. There is a very fine line in social media where you need to sell and also engage. Find a social media marketer that is able to really make a correlation between selling and social media. I am simply amazed at how many so-called experts lack the business sensibility! Some of the most profitable brands in the world truly understand this concept.

Look at Starbucks on Twitter. They engage but also sell. http://twitter.com/starbucks. If you want to stay in business you have to make money, right? Social media may be free but it does take time. So make sure you invest wisely and strategize to create ROI. Your investment being your valuable time.

Monday, December 6, 2010

Social media policy, Part 3

This is a really great snippet from Coke-Cola's social media policy.

Coke-Cola policy is the 10 “Principles for Online Spokespeople”:

1. Be Certified in the Social Media Certification Program.
2. Follow our Code of Business Conduct and all other Company policies.
3. Be mindful that you are representing the Company.
4. Fully disclose your affiliation with the Company.
5. Keep records.
6. When in doubt, do not post.
7. Give credit where credit is due and don’t violate others’ rights.
8. Be responsible to your work.
9. Remember that your local posts can have global significance.
10. Know that the Internet is permanent.

Wednesday, December 1, 2010

Social media policy, Part 2

Social media marketing is about aligning user content with the brand which is created through all other marketing efforts; this begins internally with a social media policy. Employees are the first step in helping to maintain a brand image that the company has created. When employees post content on the internet while associating themselves with their place of employment, all of that information now becomes directly associated to the company in which they work. Essentially the employee’s attitude, demeanor and postings are a direct reflection of the company as interpreted by the audience reading the content.

What is your company doing to make sure that your employees aren't presenting a contradictory image of your brand? You've spent so much money on policies and marketing but what good is that if your employees are conteracting those efforts.

Sunday, November 28, 2010

Do you have a social media policy?

We live in a world where social media has changed the way we communicate. For many individuals social media is second nature and very prevalent in their personal lives. Many individuals do not thoroughly understand how their personal social networks can directly reflect on their place of work especially when they directly associate themselves with their place of work. The explosion of social media has brought with it a wide array of difficulties in the business world including but not limited to:

· Privacy in the workplace
· Legal issues (harassment, confidentiality, etc.)
· Communication issues
· Productivity issues
· Inconsistency is representing the company brand image
· Misuse of company time and resources
· Disclosure of confidential and non-public company information

Does your company have a social media policy in place? If not, you should. Social media has an effect on both HR and marketing. Companies spend a great deal of money putting processes in place to create a productive and profitable business. A simple social media policy can ensure that user generated content is aligned with all the policies that are currently in place.

Tuesday, November 23, 2010

Bing, not my thing

I have been working on our search engine optimization at work and we recently submitted our company to Bing Local. We received the letter confirming our submission and I went to verify and enter the pin number on the webpage that was provided in the letter and the web page didn't work.

So my first impression of Bing... not good. It first started when I tried opening the https page and it indicated that my browser was unsupported. It said that it required at least Firefox 2.0, odd, I'm using Firefox 3.2. Then it proceeds to tell me that I have to sign up for a MSN Live account before I can move forward. I sign up and it doesn't get me anwhere!

So I spent 20 minutes playing around with Bing Local and still couldn't figure it out. I did a GOOGLE search and found that lots of people have had the same problem.

Again, not a good first impression. I'm sticking with Google.

Tuesday, November 2, 2010

New Horizons

I recently accepted a new position with a recording studio and a digital media company. I am absolutely elated to be back in the entertainment field and I'm happy to say that I go to work excited to start each and every day! It's such an amazing feeling to be able to have passion for my work and love what I do. I feel incredibly blessed but I also worked very hard to get where I am today.

I am more than halfway done completing my capstone course for school. Bewteen work and school committments I have been so busy that it's almost overwhelming. I love being busy, but at the same time I also enjoy having some personal time. I can't wait to finish this degree and take a short break. I've decided to start my Master's program within 6 months of graduating. I need a break but I don't want to take too long off.

I'm happy to say that after struggling for a few years to find my place in the world the pieces are finally coming together.

Monday, October 11, 2010

Busy busy busy

Life has been changing at a rapid pace. Good things are in store and I am excited about what the future holds! Yesterday someone presented a quote to me that really stuck...
"Be the change you wish to see in the world!"

As I talked with a close friend I realized that I have these dreams, goals, etc. but I have never used marketing principles to essentially make a strategic plan to reach them. In short, I have decided that I have always wanted to leave a very positive legacy. I want to be known as caring, inspiring, strong and decisive (among others). So how do I start to leave this legacy? My first plan of action is to do volunteer work.

I have started an initiative with 2 great friends. To start we are adopting a family for Christmas. We have plenty of time since it's only October. So I am in the process of defining my objectives, creating a strategic plan and implementation strategy for my life!

Wednesday, September 15, 2010

Search Engine Dual

I was amazed when I just saw this! I recently heard about Ask.com re-attempting to establish themselves as a viable search engine. I think they were going through a whole strategic overall to combat with Google... check this out. You'll have to click to enlarge because you can't see the detail in the image....

And the battle begins! I'm very curious to see how things are going to pan out for Ask.com. I know that over the past few years their market share has dropped immensely!

Saturday, September 11, 2010

Jewerly Making!

My hobby of sewing was starting to become a hassle because in short, I just don't have the room! Don't get me wrong I absolutely love to sew. It's just really difficult to find a spot to cut patterns... piece together... bind.. etc. Anyways, lately I was jewelry shopping and couldn't really find pieces that I loved... So I decided to try out jewelry making. It's actually very easy but somewhat expensive. Luckily for me, I found some money that had been sitting in my paypal account! I decided to buy some jewerly pieces and put my creativity to good use. I found an amazing site called artbeads.com, they have a wonderful selection at decent prices. Plus, the best part... FREE SHIPPING! Over $10 of course, but it's certainly easy to spend more than 10 bucks and I love love love free shipping!

So here is my first piece of hand-made jewerly...

I'm not going to lie, I'm kind of obsessed with it! I absolutely ♥ it!

Wednesday, September 1, 2010

Social media suicide?!

Yes, it can happen. Some people misunderstand social media and how to make it work for them thus social media can backfire and work against them; this applies to both large and small companies. Even though social media is a free tool to utilize that does not mean you should jump on board without a plan and doing your research first!

To begin, you need to understand where your target market is in the social media realm. You also need to understand how you can join their conversation. Research to understand what your target market is talking about and how you can begin facilitating a conversation that involves your brand. But always keep in mind that not all the conversation will be positive. It is still your responsibility as a progressive marketer to address negative conversation, not ignore it!

So here are just a few things that can lead to social media suicide: ill preparation & ill research, lack of understanding and failing to address negative feedback. The list is actually more extensive but I will save that for another time. These are just a few things to consider when making the choice to enter social media marketing.

Keep in mind that you are no longer 100% in control of your brand. Your social network will be participating in brand conversation and as a marketer it's your responsibility to guide that brand conversation to meet strategic goals and reputation management. So learn to understand how to guide the brand and save yourself from social media suicide!

Thursday, August 26, 2010

Gravelrama


The Gravelrama parade was last night and it went well. It was certainly a lot of work but it was awesome! I absolutely love getting to help with large events like this. I made a total of 28 signs by hand! It was all worth it though when the float was finally decorated. We even won 2nd place in the non-competitive 4X4 category.

Getting the floats in the right order was an absolute nightmare. Especially with the horse and buggy leading the way! I was very lucky that the firetrucks were cooperative enough to move so that we were able to get the Kroger semi around with the horse and buggy. Overall, the parade took 50 minutes! I think this is by far the most vehicles we've ever had participate! It was an amazing turn out.


Here is my Uncle Doug's vehicle, he won 2nd in the competitive 4X4 category.

Monday, August 23, 2010

We have launched!

I published my website and it's up and running. I'm hopeful that my personal marketing skills can help land me my dream job! I'm very proud of myself and the brand image that I have created, I think it's very representative of my personality and professional style.

I think I have worked out all the kinks of my website but I guess I'll have to wait and see for sure. Like I've said before, I'm a marketer first... and graphic and web designer second, it's more of a hobby. My absolute passion is for marketing.

I hope potential employers will see my dedication to this site and understand how strongly it translates into my professional work ethic and adaptability!

Monday, August 16, 2010

So what's my ROI?

I was at the Bengals game last night when I saw a blimp overhead emblazoned with a DirectTV logo. I'm a self-proclaimed marketing nerd and started to wonder what kind of ROI they expect for that type of advertising. I can't even imagine how much that adverting would cost, I've never worked for any company that required national exposure... let's just say that it cost $10,000 for that blimp and a single customer would generate $1,000 for a one year contract (give or take considering they have so many different product offerings). That means DirectTV would need only 10 customers to break even. Not too shabby, but at the same time, how many football fans are looking at the blimp thinking... "hmmm, I think I should sign up for DirectTV when I get home".

With that being said, I think that DirectTV is able to use that blimp to increase brand awareness and brand association with little concern for the ROI the blimp would bring; that is the convenience of having a large marketing budget.

And honestly I would imagine it would be nearly impossible to measure the ROI for a blimp. I was just really fascinated by the whole scenario!

Wednesday, August 4, 2010

Sharing is caring

One of the biggest mistakes that I see with marketers today is not utilizing social media for all it's worth. Learn to increase your online real estate by promoting your social media presence and allowing visitors to share your content online.

There is really nothing better than free positive word of mouth. But you have to make it as easy as possible for people! Their are many plug-ins and extensions that allow your content to be posted directly to social media pages. Make sure that the articles on your website can be submitted to social networking pages so that your customers can share with their direct network.

This is a simple fundamental of marketing... stimulate word of mouth!

Tuesday, July 27, 2010

T.O. & Ocho

T.O. is talking about signing on with the Bengals. I can't wait to see what happens. As a devoted Bengals fan I am excited to see if T.O. can help the team move past the play offs for the first time in over 21 years! The last time the Bengals went to the superbowl was Super Bowl XXIII in 1989 when they played the San Francisco 49ers and lost 20-16. It's about time our team brought home a Super Bowl win and I hope T.O. can help make that happen!

Monday, July 26, 2010

There comes a time...

When you experience something so intense and absolutely powerful that it reminds you why you follow your passion... This past week my boyfriend and I went to the theater just to enjoy a film, we didn't know what movie we wanted to see, we just picked a movie that sounded interesting.

We wound up seeing Inception. I am still in awe, the movie is absolutely intense. But more than anything it reminds me why I love being creative. It reminds me so much why I want to be a part of the entertainment industry. The genius of Nolan is incredible. The movie is an inspiration to me to follow my dreams. I hope that someday I can create something like this that will move people as this movie has moved me. I hope some day I can inspire people.

Their are no words to truly express the feeling inside...


Sunday, July 18, 2010

Negative WOM

We all know that negative word of mouth spreads farther and faster than anything positive. Perhaps it's just human nature. I'm a bit dumbfounded by Verizon & LG at the moment. I've had so many problems with my phone it's unreal and neither company has done much to rectify the situation. I am on my 3rd model now and my warranty just expired. I went to have the phone looked at one week ago today and Verizon told me a simple software update would take care of my problem. At that time, my front screen was frozen and wouldn't do anything.

Since that time, my alarms have stopped working. My phone calender is my lifeline and without it I am lost! I also use my phone as my alarm clock, well guess what... that doesn't work either. I cannot even begin to describe the utter frustration of buying a product (for $150 mind you) and have it not work.

The customer service that I have received obviously reflects on the entire company and I wonder how many other dissatisfied customers are out there. In this volatile economy I don't know how any company can afford to survive with such horrible customer service...

Friday, July 16, 2010

Mel... really?

What little shard of respect and dignity Mel Gibson once had is completely gone. A new tape was released today that indicates he may have abused his own 8 month year old child! I try to interpret the news with a grain a salt because I understand that messages are framed to ensure they are interesting. So more often than not, stories are manipulated into propaganda that tugs at our emotions. Therefore I didn't want to jump to conclusions regarding the tapes being released without hearing both sides of the story. However, their seems to be irrefutable evidence in these tapes that Mel Gibson is a horrible person.

At this point I think his silence is not a ploy by his representatives to save his image while strategizing, I think it's a move on behalf of his lawyers to save his ass from jail!

Thursday, July 15, 2010

Oh Mel!

So I have been working on my personal brand and I've been taking a Public Relations class at the same time. I recently read a section on how to address crisis situations and I started thinking about Mel Gibson. His most recent debacle is certainly a PR nightmare. I couldn't even fathom the stress his publicist is under at the moment! From being named 1985's sexiest man alive by People's magazine to being named a sexist racist bigot, Mel Gibson has come a long way... and not in a good way!

Unsurprisingly, Gibson's representatives have declined to comment at this time as they strategize behind the scenes in hopes of salvaging some sort of image for the actor. But honestly, I don't know if it's possible! I mean celebrities have rebounded from a lot of things, but this string of negative publicity has seared an image into the public mind. I am very interested to see how his rep's address this issue in both the short term but especially the long term!

In my personal opinion, I think taking responsibility and addressing the issues head on are the best options at this point. Gibson needs to own up to his mistakes and seek treatment. I think this is the first step to repairing his public image (if their is any hope at all for reparation).

I'm Lovin' It

Received an email from my Public Relations professor this afternoon regarding the public relations program that I wrote...

"I was so impressed with your PR plan and would like to post it as this week's "Well Done" example with your permission. Thank you for your great work on this assignment!"

I was concerned that the plan wasn't detailed enough, considering I only had a week to complete. So needless to say I was very pleasantly surprised by this email. It's just validation when someone recognizes my hard work! I am the quientessential perfectionist and sometimes I know I don't give myself enough credit.

Wednesday, July 14, 2010

Maker's Mark Ambassador

Ever heard of the Maker's Mark Ambassador program? Neither had I until my boyfriend introduced me. It's an "exclusive" word of mouth program that is by invitation only. Essentially members are rewarded for sharing their positive experience with the Maker's Mark brand... but it's more than that. An effective WOM program is incredibly hard to develop and maintain but it's incredibly cost effective. We all know that we trust our peers more than we trust advertising. Most if not all consumers rely on some sort of peer feedback when making purchases. This program has taken WOM to a whole new level!

When you enroll in the program you receive gifts periodically, and with each gift comes a few postcards or business cards for you to pass out to friends. You are encouraged to invite your friends to join the exclusive program. Keep in mind that the gift is typically some sort of branded item. This past Christmas my boyfriend received wrapping paper, tissue paper, gift cards and a gift bag, all branded with the Maker's Mark logo. So each ambassador is continuously advertising for the liquor by spreading the gifts and postcards among friends! Quite ingenious.












Anyways, the ultimate goal of the program is having your name put on a barrel of whiskey! Once you register as a brand ambassador it takes 9 months to get your name on a barrel. My boyfriend received the "historic" birth announcement today. The barrel will age for 7 years and all the while he will continue to receive special gifts for being a member. Once the barrel is ready to be distributed he is invited to purchase a bottle from his batch.

This is an amazing marketing campaign in so many ways!

Monday, July 12, 2010

What's the Deal?

Kenzie and I wanted to see a movie the other day but our options were limited. There is nothing really in theaters right now that is really appealing. So we decided that an action flick would be the best 'bang' for our buck and decided to see Predators.

It actually turned out to be a good film. I was pleasantly surprised...

Then I started to wonder, why I hadn't seen any publicity for the film. I seriously thought that the marketing team had made a major mistake because obviously this film was a sequel of a box office hit. So their was obviously a large following that would certainly see the movie based on the previous success of the series.

To be completely honest, I hadn't seen a single preview or anything! Then it dawned on me... I'm not exactly the target audience! Oddly enough a few days later, Kenzie and I were watching Spike and inevitably I saw the first preview for the movie! I just had to sit and laugh at myself... I had a Blonde moment. It's ok. It happens ;)

Thursday, July 1, 2010

Me llamo Ocho Cinco

I've come to love Ocho Cinco (a.k.a. Chad Ochocinco, a.k.a. Chad Johnson). Regardless of his name, I still have a fondness for Ocho and his ability to entertain. Even though his new name, Ocho Cinco is incorrect (85 is Spanish is chenta y cinco) it has brought him a lot of attention. His exposure over a few short years has been incredible.

I have to admit that the Bengal's wide receiver definitely knows how to stir the pot. As a life-time Bengals fan I do get frustrated when Chad's on-field performance begins to suffer because of his antics. However, as a fan of the entertainment world and marketing, I love the image he has created and the additionally opportunities that have been afforded to him. He is certainly making the most of his career and his fame.

From "Dancing with the Stars" to his new reality show "The Ultimate Catch" and don't forget the Ochocinco App, it seems like he has tapped into every available resource possible. I think it's just incredibly interesting that an athlete has this type of entrepreneurial drive. I give him major props!

For more information about Ocho, check out the OCNN.

Tuesday, June 15, 2010

Yet Again!

I received another letter regarding my Dean's list status for this past trimester! I received a 3.5 in one of my hardest trimesters yet! Managerial Accounting, Macro Economics, Global Marketing and Marketing Research. Accounting is not my forte so I was anxious to get it over with and Global Marketing wound up being much more difficult than I expected! Regardless, things are right on track.

Friday, June 4, 2010

Creating/Changing my brand!

I've slowly been trying to create my own personal brand. I have slowly been trying to figure out what I am all about and what image I want to convey to the world. To this point, everything from my blog to my social networking sites has been sporadic at best. I use images and colors that I like without much additional thought.

Over the next few weeks and months, you'll see some changes. I am solidifying my brand and creating a consistent message across all mediums. Currently I am working with several different concepts and themes that I think best represent my work ethic, personality and character. Keep an eye out around the end of summer when I plan to officially roll out my new brand!

Monday, April 26, 2010

Living Boldly...

I just finished an amazing book. I was bored at the library one day and started browsing when this title caught my eye. I decided to read it and I am pleasantly surprised that I did. It's an amazing spiritual perspective on dealing with the scary issues of life. The chapters talk about different scenarios that each of us will face throughout our life and it presents ways to understand these challenges without fearing them. Fear is a natural human emotion but we can overcome that fear through knowledge and understanding.

Conquering Fear: Living Boldly in an Uncertain World By: Harold Kushner

Friday, April 9, 2010

Words of Wisdom

I love quotes and pieces of wisdom thus I think this will be a reoccurring post for me... different quotes that have inspired me, made me think in a new way or given me hope...

"Perception is reality"

We may not have a choice in what happens to us or the world around us but we do have a choice in our perception of the world around us...

Saturday, April 3, 2010

Making the Grade

I recently made a "bucket list" of things I wanted to accomplish in my life. Graduating with honors has been on that list for a long time now. I vividly remember graduating high school and watching people around me stand up as they announced the different honors. From that moment forward I knew that someday I wanted that to be me. I regret the fact that I didn't give more effort in high school, but obviously that's in the past. Graduating college with honors was a way to prove to myself that I have potential. Potential to be the best.

When my best friend died only a month away from graduating with honors herself, my desire to graduate with honors was only amplified. I've been dedicated to my education and giving everything I can to maintain my GPA. Ironically, when my fiancee passed away I lost that focus. I barely passed 2 classes that I took right after his death...

All hope has not been lost. I can still graduate with honors as long as I pass all of my remaining classes with an "A". I've come too far to give up now. I was aiming to graduate Summa Cum Laude (3.75) but considering the circumstances and everything I have fought through, I think it's fair to say that I would be extremely proud to graduate Cum Laude with a 3.6. I won't know for sure if I can graduate with honors until my last class is over in December....

To Be Continued...

Saturday, March 27, 2010

Music is the language of the soul

I have read that their is nothing better than a good jingle and nothing worse than an average one. It's hard to come up with a good jingle but we all know that a great jingle stays with us. That's why I absolutely love the freecreditreport.com commercials. When they first began with the junker car theme, I thought it was fabulous! Then they did something I never expected... they kept the melody and switched the words to a pirate theme... I honestly thought it was going to be a "jingle suicide"! I mean the first song did so well, what's the chances they can change it up and still keep the momentum going?

In all honesty, freecreditreport.com did something amazing! They were able to create a jingle that was versatile. It has added a whole new element to their commercials as they are able to create new interesting themes that essentially build on each other and the brand.

Now I am curious to see what direction their brand goes (and their jingle) because the last commercial I saw was a contest to find a new band for the commercials! I am seriously anxious to see how this pans out for them...

Friday, March 19, 2010

Words of Wisdom

"Too many people overvalue what they are not and undervalue what they are." - Malcom Forbes

Saturday, March 13, 2010

Reoccurring theme...

In all the work that I have done so far getting my marketing degree (and from my professional experience) I have noticed a reoccurring message that all too often evades marketers. Advertisers assume that people hear and see their message, they also assume that people care. In reality marketing is like a fire hose aimed at a teacup, there is too much coming at us for us to retain. However, a few select messages cross the barrier into our conscience mind. What makes those special? It's a combination of luck and skill. Obviously media placement is a big key to this. The second key is making sure the message hits a "nerve" with the audience. This engages the listener and creates a more memorable advertising message. The key to successful marketing is having these two things coincide which at times seems like more luck than anything... but research and understanding of the audience can increase your chances of penetration.

Marketing is not a guaranteed science but it's also not a game of roulette where you throw random messages around and see what sticks. Their is an art to creating the right message for the right audience... and that is what truly fascinates me. Sometimes it baffles me that small advertisers waste time, effort and money by not understanding these concepts.

Friday, March 5, 2010

Branding... it's more than a logo!

I think the problem with most people today is they fail to understand the vast work that goes into creating a brand. For marketers that create a brand, it becomes a way of life. We live the brand every day. We eat, sleep and breathe the brand in which we have created. The brand of a company is the people, policies, attitudes, images, fonts, language and reputation and so much more of a company.

Remember this when you use social media as part of your marketing repertoire. Don't treat social media marketing like a "second class citizen" in your marketing plan just because you don't understand it. Integrate your branding into your social media and make sure you always keep it in the forefront of your mind whenever you participate in social media.

Monday, February 22, 2010

Radical Changes in Advertising! Oh my!

When social media first started getting big, I remember speaking to clients who were convinced it was just children that were using Facebook and Twitter. Their was no way that their target audience were using these mediums. More so than anything however, these clients were convinced that social media marketing wouldn't last long. It was called a marketing fad.

Even though I don't still have contact with these clients, I like to think that they have evolved and learned that social media is here to stay and social media marketing has radically changed advertising as we know it. Pretending that social media is still a fad is like pretending the internet is still a fad. People thrive on having a human connection and feeling like part of a community. In our fast paced world, social media helps people full-fill these needs of acceptance and belonging.

Hence, advertising to this audience has taken on new meaning. Companies must be aware of the audience in which they are communicating and be prepared to initiate and participate in a two way conversation. This involves listening to the people, not just talking at them. Traditional media is very much a one way communication.

This is very important to keep in consideration when strategizing and planning in both marketing and public relations efforts!

Monday, February 15, 2010

SNOW!!

I'm incredibly tired of the snow. We've gotten over a foot and a half now over the past week. At the moment I am snowed in at Kenzie's house. I couldn't ask for a better person to be snowed in with ;)

However, it's very frustrating when everything in life is put on hold because of the "white death". I can't even drive 5 minutes down the road to my house because the conditions are so bad!




Here is a picture I took while traveling down Jamison road a few days ago...

Thursday, February 11, 2010

Check your brand

Every person in the marketing field understands the value of a brand. What about your own personal brand? It is just as important. Social media has come a long way and can help you develop your brand. This is a great little site that will help you find out if your name is taken or still available through several social media sites. http://namechk.com/

Saturday, February 6, 2010

Career

I had a phone interview the other day with the Muscular Dystrophy Association and the interviewer asked me a really great question.

"What is your perfect job?"

And of course I responded, something that is challenging and allows me to grow but also something that is different each day. Now that I think about it my response is very true but also so very vague. I have decided that I need to dedicate some time to find out what is really important to me in a career. I also need to define what makes me happy in a job...

Wednesday, January 20, 2010

Mindset shift

I understand that many people do not like change and actually resent change. However in a time when technology is booming and the world is moving at a faster pace than ever, it's incredibly important to embrace change. Thus, instead of dreading the inevitable change of the marketing and advertising world, learn to embrace it by understanding it.

Tuesday, January 19, 2010

Having a Passion in Life...

I truly don't understand how a person can live without passion. For me, it's what makes me feel alive. When I am being creative I know who I am. Being creative enlivens my soul and makes me feel at peace with all the chaos around me. It's a way for me to rid myself of negative energy and contribute my talent to the world.

Monday, January 18, 2010

Making changes

I'm trying decide what my next move will be in my career. Currently I would love to get some agency experience so I've been submitting resumes like crazy to local Cincinnati Marketing Agencies. I also applied for a co-op position with P & G, that would be the ultimate experience and would be an amazing addition to my resume. So cross your fingers! After submitting a plethora of resumes to local Cincinnati companies... I'm patiently waiting, it seems like that is the best quality to have in this economy.

I'm also submitting resumes across the country. I'm extremely open to relocating and would gladly welcome the opportunity. However, I do know that it's very difficult to get a job in another city. Ultimately, I would love to find a job here in Cincinnati that offers the opportunity for relocation to another city/country in the future!

Friday, January 8, 2010

Dean's List

I just received another letter from Franklin University congratulating me on achieving Dean's list status! This is three in a row! I'm well on my way to graduating with honors.

I was able to get a 3.75 overall! I was just extremely happy to pass statistical concepts with a "B"