Have you noticed that the older generations tend to steer clear of social media (and the internet in general) much more so than the younger generation? A lot of it is because my generation was raised with the internet and perhaps we don't feel vulnerable putting our lives out there for others to see. My parents however struggle with this concept, understandibly. But more and more of our parents (and sometimes grandparents) are begining to join the club. Have you noticed? Have you also noticed to which social media network the older generation is participating? It's Facebook. Facebook has given the user much more ability to keep things private; account settings allow the user to hide nearly all page information. Maybe this is why the Fastest Growing Demographic on Facebook is women Over 55.
Companies used to look at social media dempographics and think it was just the kiddies, it's time to rethink that.
The 10 most trusted companies in America... Facebook for the first time is among top 10...
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