Tuesday, September 29, 2009

Brands in Public

I just read an article on AdAge that deserves some response. In the crazy world of advertising and brand management the new Brands in Public has struck some nerves. In perspective it was inevitable to happen eventually. You can know visit http://www.squidoo.com/brandsinpublic/hq and find top brands and all the social networking conversation about that brand.

Understandably some brands are not too excited about it... mainly the cost. $400 a month to "curate" your page. According to Seth Godin's blog the pages will collects "tweets, blog posts, news stories, images, videos and comments about a brand." By paying that $400 you can add your own brand speak to the left hand side of the page.

So is it a good thing? or a bad thing? AdAge refered to it as "brandjacking"... but to be completely honest what's to say that this is any different than consumers mentioning brands on social networks. Squidoo is essentially just aggregating the conversation. I think if you are actively participating in the social media marketing then you have nothing to worry about because this is free positive advertising for your brand. Now if your not, it may be reason to worry.