Wednesday, July 22, 2009
Social Media Optimization, who cares right? Wrong!
Social Media Optimization is just as new as social networking but if you want to stay on top you better start understanding what it is. Social Media Optimization (also known as SMO) is a set of methods used for generating publicity through social media, online communities and community websites as defined by Wikipedia. In order to stay ahead of the competition you want to be "first in mind", we all know that. I like to compare SMO to WOM (Word of Mouth) advertising. By integrating SMO techniques you are essentially creating WOM online in different internet communities.
The first step before you waste valuable time is find your audience. In the world of online advertising I can't reinforce this enough, you will save so much time and energy!
The Forrester online participation ladder (above) can help you start. Where do you think you will find your consumer? Not sure, do an online survey using your social networking page.