Saturday, July 25, 2009

Piece of Advice/ Social Media Ettiquette

This may be a little rant but it is also useful information. While using Twitter for business purposes it's important to understand what you are doing. Especially if you consider yourself a Social Media Expert, Search Engine Expert or Search Engine Marketing Expert. Just a piece of advice these types of Tweets will not optimize your page nor are they entertaining, to be completely honest they are boring and annoying.

"It's a busy day here at the office!"
"Need help optimizing your site? Visit!"
"Lunch was yummy, now back to work"
"Here's an article"
"Preparing notes for a presentation tomorrow!"
"Wrapping up a busy week, can't wait for the weekend"

In the world of social networking, we are all busy. If your Tweets, posts and blogs etc. aren't interesting or relevant you are wasting my time. DELETE! Ok, every once in awhile if you throw one of these in it's ok. But seriously, if you don't have something interesting to say don't say anything at all, that's just my two cents... take it or leave it. Also, if you are going to post articles, give some interesting details. I don't have time to be clicking random links. Personally, I like to find a juicy part of the article and put that in my Tweet along with the link. Just an idea...

Friday, July 24, 2009

Are you considering search terms?

One thing that drives me nuts about "so-called" social media optimization experts is there lack of understanding of search terms. It makes me want to scream and pull my hair. Ok, so that aside, do you understand why and how?

Twitter is the easiest and simplest, thus if you are going to hire an SMO expert see if they know how to utilize Twitter first! This is completely hypothetical. Let's say for example you are a plumber and you work in Cincinnati. Your goal is fit keywords and search terms into your conversation (e.g. Cincinnati plumbing, toilet clog in Cincinnati, plumbing help Cincinnati, etc). So this isn't exactly as easy as it sounds because you still need to consider advertising while participating in a conversation all the while making it sound conversational. Takes time and work but it can been done!

The more keywords you have on your Twitter feed the better optimized your page is BUT don't stuff your page to where it seems like your advertising. You will then lose your credibility and personality and you will look too much like a business trying to sell, sell, sell.

Thursday, July 23, 2009

A coward he will be, never to change

Under the guise of friendship, trust and ethics I was betrayed by a coward non-the-less. His aggression has not ceased... I've been through enough; why won't you just let me be? I truly believe that some people find bliss in causing misery to others. Is it the sheer fact that you believe you have the "power" to do so, is that the underlying reason? You like to have power over people? I just don't share this mentality, never have and never will. To me, it's a joke. If that's how you make yourself feel better then I pity you. What a pathetic existence.

People trust people not companies

Think about your consumer. A really great thing about social networking (at least I think so) is the fact that it's much more personal, more friendly. Think about the last time you made a purchase or say the last 10 times you bought something new. Did you ask someone, perhaps a friend for a reference or advice? I bet you did. It's the same online.

By becoming reputable online, you befriend your consumer. Now they see you as someone who they can come to for a reference. Do you (aka your company) sell nail guns? I don't know the first thing about nail guns, but I know that you do. So who do you think I'm going to ask?

When you participate in online conversations your company becomes more personified. Your audience sees you and the characteristics conveyed by your site. The really great thing about social networking is it allows you to get to (what seems like) a one on one level with your customer. As humans we prefer that special attention and we are more apt to act on it.

Wednesday, July 22, 2009

Social Media Optimization, who cares right? Wrong!

Social Media Optimization is just as new as social networking but if you want to stay on top you better start understanding what it is. Social Media Optimization (also known as SMO) is a set of methods used for generating publicity through social media, online communities and community websites as defined by Wikipedia. In order to stay ahead of the competition you want to be "first in mind", we all know that. I like to compare SMO to WOM (Word of Mouth) advertising. By integrating SMO techniques you are essentially creating WOM online in different internet communities.

The first step before you waste valuable time is find your audience. In the world of online advertising I can't reinforce this enough, you will save so much time and energy!

The Forrester online participation ladder (above) can help you start. Where do you think you will find your consumer? Not sure, do an online survey using your social networking page.

Tuesday, July 21, 2009

Freeing up traditional media budget

After you figure out how to correctly utilize social media, it's a great way to free up some money in your traditional media budget. That does not mean stop spending those marketing dollars, it means reallocate! Put some money into internet marketing. Just because you have an online presence doesn't mean people will find you, that's what marketing is all about.

Just like traditional media, you want to cross platforms. Not all internet marketing is free, but as you know, to make money you have to spend money. Become an expert on free social networking sites then start looking into paid search, optimization, mobile search, etc. My best advice is to establish your internet presence first before trying to drive traffic with paid advertising. If you jump in too quickly you may drown but one thing that I am learning in today's marketing world... move too slow and you will be left behind. Find a happy medium. Good Luck!

Monday, July 20, 2009

Is social media really free and easy?

Too many businesses assume that social media is simple, free and easy... not so. This approach will surely lead in misdirection. Yes, many social media sites are free in the monetary sense but perhaps the biggest cost of social media is your time. It takes time to create a substantial understanding of each social-networking environment. It takes time to develop a credible reputation worth listening to; So if your time is free, then yes you can still consider social media totally free.

The good news is that perhaps social media can be very worthwhile when done right. The best and my favorite part of social networking is measurable ROI. Unfortuanatley with traditional media (i.e. print, television, radio) it's extremely difficult to get a solid measure. With Facebook and Twitter you can track who responds to your posts and invites instantly.

If you have already allocated traditional marketing dollars into internet marketing you're on the right track. Next, take time to understand exactly why you are jumping into social media. Understand how it benefits your consumer and learn how you can provide something to your consumer using this internet networking.

As advertisers using traditional media we use a certain advertising language, this won't fly in the social media world. Would you go into a large crowed room and yell "Shall we dance in the kitchen?" Of course not! In this print piece it makes sense but it won't work in social media. Think of social networking like a large party; You are participating in a conversation, marketing is no longer just one sided.

Sunday, July 19, 2009

Sunday Funday

So excited today; Kenzie and I are going to Findlay Market then heading to Jungle Jim's. I love Findlay Market. I know it's a bit late and we may not get too much but it's a fun experience. I finished up a lot of painting yesterday. Got most of the trim done and all three walls, I have to get another small can of paint to finish the last wall. I can't believe that I will be moving out of here in less than 2 weeks. I am going to miss Covington!

Things are going well for the time being, trying to figure out what to do next. I may take some time off and just finish school. I have been trying to finish for what seems like forever now! Only about a year left. Done rambling, getting in the shower and off to the market!

Tuesday, July 14, 2009

Busy, busy, busy

It's been a great few days, staying busy and having lots of fun. Went to the Stone Temple Pilots concert last week; it was amazing! Had an absolute blast. Then spent this past weekend with my little brother. We celebrated his 21st birthday. Spent lots of money... but had a ton of fun! Now it's back to work, kinda. Working on getting stuff packed up so I can move out of this apartment. Heading to Lawrenceburg very shortly to get some more cleaning done. Hopefully if I get enough done I will be able to start painting today!

Friday, July 3, 2009

I've come to realize

I thought about a lot today. Actually I think I made a lot of progress over a short period of time. I'm ready to move on, not because I should. Not because of anything but me. I really want to and I know that I am ready. Today after all the tears, I started to think about the present. I realized that I'm done living in the past. It's so very hard to explain. I had an epiphany... Over the past year and especially the past few months I have been slowly moving on... baby steps if you will. But I think in the back of my mind, I never intended to really let go. Today I want to let go. I truly believe that was my defining moment today, never before have I wanted to let go. I wanted to hold on. Maybe because it was comfortable. Maybe it was because I could use it to protect myself, to justify myself. I was still so very attached. It was all still so ingrained in my everyday life. I'm ready to leave it behind. Of course, I won't forget.

What is "it"? So hard to explain. I'm starting over today. I'm being just me. I don't want to be the girl who lost the boy. For the last year I defined myself as that and so has everyone else. Not anymore. And that makes me smile.

Wednesday, July 1, 2009

July 1st

Finally got some good news today, it's about time. I'll be able to pay my rent and car payment. Also, I finally sold my Neon. I will miss my little car but I needed to let it go. I have had a lot of memories in that car, it's been through a LOT with me. Anyways, things are looking up for the moment. The next few days however will be extremely difficult. This was the last day that Jason and I spent together. It was one year ago on July 2nd that the accident happened. I am considering going to Buffalo Ridge and visiting his cross tomorrow. I don't know if I should, I've only been once, it was incredibly hard last time. Almost unbearable... but I do have a Bengals ribbon that I have been wanting to put up.

I guess it's best to get all the bad stuff out of the way all at the same time. Sarah and I are going to visit Tiffany's grave today. I haven't been since she got her headstone. It was put up a few months ago. I miss them both so much. Summer will never be the same for me as long as I live. I lost my two closet friends almost 2 weeks apart.