Tuesday, December 29, 2009
Consider this, in order to build your social media audience it's pertinent to give first, get later. Make sure that you have something interesting and worthy to contribute in order to gain followers in the beginning. It will take some time to build an online social media presence, it certainly won't happen overnight. But stay dedicated and you'll start seeing positive results for your small business!
Monday, December 28, 2009
Yahoo! is slowly losing it's share of the search engine audience. However, Google is remaining steady. So why is this?
Bing is being marketed as a new type of search engine, it is being marketed as a "Decision Engine", if you will. According to Bing.com, four and a half websites are created every second. That is great and all, but it creates a lot of unwanted and irrelevant material for the search engines to pick up. So Bing is using search tools that are intuitive, the search engine suggests additional search items based on your original query.
It looks like Bing is going to have a harder time converting Google users; Yahoo users are jumping on the bandwagon much quicker. Google got it right a long time ago and people are comfortable using the search engine. Granted that Bing is offering additional tools to make your search experience easier, people tend to stick with what they know. Super users, (i.e. SEM, SEO, social media experts etc.) will have to be market leaders in order for Bing to grab a large market share from Google. It will be a slow transition but it looks possible.
Monday, December 21, 2009
Tuesday, December 15, 2009
These are my words to live by. I'm tired of being afraid and scared. I'm tired of not living up to my potential. It's very hard to be committed to personal growth, it's hard to make new habits. But it's so incredibly worth it. The past week has been up and down, a struggle not to fall back into normal habits. Last night, I had a follow up visit at Life Success and it was very much needed! Yesterday I was falling back into old habits and getting extremely frustrated. But my friends at life success grounded me again! Thank you to everyone in my life who have shown me unconditional love and support! And especially my mom, who encouraged me to find myself again and paid for me to go to Life Success. It was an amazing feeling when I finally came home after that long weekend and heard my mom say "I'm glad to have my old Kristina back!"....
I found myself again. I am fun, confident, caring, happy and free.
Friday, October 23, 2009
Friday, October 16, 2009
When I hear somebody sigh, "Life is hard," I am always tempted to ask, "Compared to what?"
- Sydney J. Harris
No one ever said life was fair, so why are we so surprised when it isn't? Sometimes I feel sad for people who pity themselves so much, because life is so unfair for them. Life is what you make of it, good and bad. Life is not about what happens to you, it's about how you react! Remember that everyone you meet has a story... EVERYONE. I always try to keep this in mind when meeting new people.
Tuesday, September 29, 2009
Understandably some brands are not too excited about it... mainly the cost. $400 a month to "curate" your page. According to Seth Godin's blog the pages will collects "tweets, blog posts, news stories, images, videos and comments about a brand." By paying that $400 you can add your own brand speak to the left hand side of the page.
So is it a good thing? or a bad thing? AdAge refered to it as "brandjacking"... but to be completely honest what's to say that this is any different than consumers mentioning brands on social networks. Squidoo is essentially just aggregating the conversation. I think if you are actively participating in the social media marketing then you have nothing to worry about because this is free positive advertising for your brand. Now if your not, it may be reason to worry.
Friday, September 25, 2009
Sunday, September 20, 2009
Initially (a few weeks ago) Texas Pete began offering product samples and coupons to facebook fans and hoped to give out 10,000 samples over a four week time period, but hit that number of requests in just 6 days!! So now they are looking to go even further. Once Texas Pete hits 100,000 fans, (at that time and only if they reach 100,000 before November 15th) a coupon will appear to fans on their Facebook page.
The big difference between this campaign and Woody, is the integrated marketing. Texas Pete is strictly using viral marketing for their Facebook campaign.
Friday, September 18, 2009
Thursday, September 17, 2009
The buzz created around this campaign has been phenomenal. Just check out the Woody fan page. Remember that a big part of social media is creating and guiding that conversation and that is exactly what Friday's is doing.
Wednesday, September 16, 2009
Companies used to look at social media dempographics and think it was just the kiddies, it's time to rethink that.
The 10 most trusted companies in America... Facebook for the first time is among top 10...
Read Article Here
Friday, September 11, 2009
Monday, August 3, 2009
Saturday, July 25, 2009
"It's a busy day here at the office!"
"Need help optimizing your site? Visit www.blahblahblah.com!"
"Lunch was yummy, now back to work"
"Here's an article www.blahblahblah.com"
"Preparing notes for a presentation tomorrow!"
"Wrapping up a busy week, can't wait for the weekend"
In the world of social networking, we are all busy. If your Tweets, posts and blogs etc. aren't interesting or relevant you are wasting my time. DELETE! Ok, every once in awhile if you throw one of these in it's ok. But seriously, if you don't have something interesting to say don't say anything at all, that's just my two cents... take it or leave it. Also, if you are going to post articles, give some interesting details. I don't have time to be clicking random links. Personally, I like to find a juicy part of the article and put that in my Tweet along with the link. Just an idea...
Friday, July 24, 2009
Twitter is the easiest and simplest, thus if you are going to hire an SMO expert see if they know how to utilize Twitter first! This is completely hypothetical. Let's say for example you are a plumber and you work in Cincinnati. Your goal is fit keywords and search terms into your conversation (e.g. Cincinnati plumbing, toilet clog in Cincinnati, plumbing help Cincinnati, etc). So this isn't exactly as easy as it sounds because you still need to consider advertising while participating in a conversation all the while making it sound conversational. Takes time and work but it can been done!
The more keywords you have on your Twitter feed the better optimized your page is BUT don't stuff your page to where it seems like your advertising. You will then lose your credibility and personality and you will look too much like a business trying to sell, sell, sell.
Thursday, July 23, 2009
By becoming reputable online, you befriend your consumer. Now they see you as someone who they can come to for a reference. Do you (aka your company) sell nail guns? I don't know the first thing about nail guns, but I know that you do. So who do you think I'm going to ask?
When you participate in online conversations your company becomes more personified. Your audience sees you and the characteristics conveyed by your site. The really great thing about social networking is it allows you to get to (what seems like) a one on one level with your customer. As humans we prefer that special attention and we are more apt to act on it.
Wednesday, July 22, 2009
Social Media Optimization is just as new as social networking but if you want to stay on top you better start understanding what it is. Social Media Optimization (also known as SMO) is a set of methods used for generating publicity through social media, online communities and community websites as defined by Wikipedia. In order to stay ahead of the competition you want to be "first in mind", we all know that. I like to compare SMO to WOM (Word of Mouth) advertising. By integrating SMO techniques you are essentially creating WOM online in different internet communities.
The first step before you waste valuable time is find your audience. In the world of online advertising I can't reinforce this enough, you will save so much time and energy!
The Forrester online participation ladder (above) can help you start. Where do you think you will find your consumer? Not sure, do an online survey using your social networking page.
Tuesday, July 21, 2009
Just like traditional media, you want to cross platforms. Not all internet marketing is free, but as you know, to make money you have to spend money. Become an expert on free social networking sites then start looking into paid search, optimization, mobile search, etc. My best advice is to establish your internet presence first before trying to drive traffic with paid advertising. If you jump in too quickly you may drown but one thing that I am learning in today's marketing world... move too slow and you will be left behind. Find a happy medium. Good Luck!
Monday, July 20, 2009
The good news is that perhaps social media can be very worthwhile when done right. The best and my favorite part of social networking is measurable ROI. Unfortuanatley with traditional media (i.e. print, television, radio) it's extremely difficult to get a solid measure. With Facebook and Twitter you can track who responds to your posts and invites instantly.
If you have already allocated traditional marketing dollars into internet marketing you're on the right track. Next, take time to understand exactly why you are jumping into social media. Understand how it benefits your consumer and learn how you can provide something to your consumer using this internet networking.
As advertisers using traditional media we use a certain advertising language, this won't fly in the social media world. Would you go into a large crowed room and yell "Shall we dance in the kitchen?" Of course not! In this print piece it makes sense but it won't work in social media. Think of social networking like a large party; You are participating in a conversation, marketing is no longer just one sided.
Sunday, July 19, 2009
Things are going well for the time being, trying to figure out what to do next. I may take some time off and just finish school. I have been trying to finish for what seems like forever now! Only about a year left. Done rambling, getting in the shower and off to the market!
Tuesday, July 14, 2009
Friday, July 3, 2009
What is "it"? So hard to explain. I'm starting over today. I'm being just me. I don't want to be the girl who lost the boy. For the last year I defined myself as that and so has everyone else. Not anymore. And that makes me smile.
Wednesday, July 1, 2009
I guess it's best to get all the bad stuff out of the way all at the same time. Sarah and I are going to visit Tiffany's grave today. I haven't been since she got her headstone. It was put up a few months ago. I miss them both so much. Summer will never be the same for me as long as I live. I lost my two closet friends almost 2 weeks apart.
Wednesday, June 24, 2009
I think that Internet marketing and social networking is so new that many people underestimate its power; especially when it's done incorrectly. Spam regardless of where it is coming from is still spam. You can overload your clients by using social media as another platform for spam, this does not help build a solid following/fanbase. In addition I think that too many companies don't understand which networking venues to use. Just because Facebook is hot now doesn't necessarily make it the right place to communicate with your client base. The social media universe is very diverse as is each community of users on those respective sites. It's important to utilize the right social marketing venue, not just any.
Monday, June 22, 2009
Tuesday, June 16, 2009
Monday, June 15, 2009
So I got a surprise visit from Kenzie this afternoon. We went Krogering and watched some CSI. I always enjoy my day when Kenzie visits. He keeps me entertained.... He also helps me stay sane! Best of all he helps me appreciate the small things in life.
“Life is full of beauty. Notice it. Notice the bumble bee, the small child, and the smiling faces. Smell the rain, and feel the wind. Live your life to the fullest potential, and fight for your dreams.”
Sunday, June 14, 2009
As I sit here waiting to go to sleep I wonder what is in store for my life? I have so many aspirations and some days they seem inconceivable. Today, however, I can see my dreams turning into reality. I just needed a little nudge, a little moral support and reassurance. I found someone who has done that for me and I am grateful. It's such a great feeling.
~Life is for the living.
Friday, June 12, 2009
Thursday, June 11, 2009
Good news though. I got a response from a Chicago based Search Engine Marketing company for a phone interview. Hopefully I will be getting out of Cincinnati soon, it's definitely time for a change!